As humans, we think in stories. Our brains are wired for stories of all kinds rather than facts, figures or logic.
Look around you, what are people paying attention to? The kind of songs that have their attention, the kind of TV Shows they watch at night, the content they engage with on social media. Just look around, you’ll find that people don’t necessarily pay to attention to the best ideas or the best Marketing. They pay attention to the best stories.
Your Customers won’t listen if you keep repeating boring marketing and advertising messages that they’re already used to. They won’t pay attention if you keep trying to reach them the way everyone else is – with facts, figures and logic.
But you can do better, you can communicate your brand message and ideas more powerfully, in a compelling way by using the good old Storytelling. It’s the way human attention has been held for thousand of years. And that’s not changing anytime soon.
Let me help you get started on this journey to transform your marketing, increase profit and get your customers to really listen.
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