Businesses that don’t include their call-to-action button on their sites are like a guy looking to date a girl. Instead of asking her straight up “Would you like to go out to dinner with me?”, he’ll be somewhat like “Do you like food?”, “Do you eat dinner?” *laughs*. Maybe you’re just like that too – you don’t ask your Customers to BUY!
One of the biggest hindrances to selling online is that we think customers can read our minds. While it’s obvious we want them to buy from us (why else are we talking to them?), we assume it’s obvious to them too. But it’s not. You must Continually ask them to Buy. Never assume they will if you don’t ask them to..
The most obvious button on your Website and Marketing Materials should be your CTA. You can always use the good old “Buy Now!” Or “Call Now!” Whatever CTA you settle for, it must be clearly stated and repeated often. Include it on all your Social Media platforms. Place it on all your website pages.
Just like Damilare would always say, your CTA shouldn’t be designed or cluttered with some fancy buttons. It should be very obvious all over the page. You customers can’t read your mind. Ask them to buy or they won’t!