It’s never been more difficult to attract and retain human attention. Our attention span has declined in the last 20 years than it did some 200 years ago. Your Customers are distracted, employees don’t pay attention in meetings, executives aren’t listening to your presentations.
In a world of endless marketing and advertising noise, how do you stand out? How do you make your message memorable and impressionable? Use Stories! Stories are one of the most powerful tools you can use to engage and connect with your Customers. What else can keep your audience’s attention for 2 hours straight? You guessed right, a great Story!
If you want to attract and keep your Customer’s Attention, and who doesn’t, you must learn to tell Compelling Stories. Brand Storytelling is the future of Marketing.
Whatever you do – Nonprofit, Sales or HR, you can attract and keep the attention of your audience if you master the art of Storytelling. Consultants and Coaches use stories to frame their solutions and ideas. Designers use stories to humanize and personalize their products for the end user. Pastors and Spiritual Leaders use stories to powerfully communicate their faith. You should too.